I'm often asked what my process is, and after years of working on hundreds of projects, I've decided there are two answers to this question:
1 ) Get Stuff Done
I’ve been brought in on projects at every stage — at the beginning, which can be ambiguous or highly structured; toward the end, which usually involves asset generation for production; and every point in between. Following my mantra “The deadline is the bottom line” I’m able to jump in at any phase of a project and complete the tasks that need to be done. I’ve built my career on meeting deadlines, whatever it takes.
2 ) Customer-Centered Creative Process
This is the general process I follow (or recommend) when afforded the opportunity, resources, and budget:
1. Establish Understanding
Establish a universal understanding of the problem/project. Have all stakeholders (PMs, design, engineering, etc) answer questions about what needs to be done, for whom, why, timing, resources available, budget, etc.
2. Perform Competitive Analysis
Review competitive products/offerings. Explore related industries/markets.
3. Conceptualize & Brainstorm
Brainstorm initial solutions, develop initial solution proposal. Determine if additional questions need to be answered about proposed concepts.
4. Gather Feedback
Collect feedback on proposed solutions from stakeholders and actual customers/users where possible.
5. Plan Course of Action
Review initial feedback with stakeholders, evaluate viability of implementation, agree on a course of action. Innovate to differentiate, and leverage established solutions to avoid reinventing the wheel.
6. Generate Mockups
Generate design mockups, wireframes, prototypes or similar proposed solutions for review.
7. Conduct User Research/Testing
Gather feedback on proposed solutions from stakeholders and actual customers/users where possible.
8. Update & Iterate
Modify proposed solutions as needed, incorporating research and feedback. Test again where possible.
9. Generate Assets
Generate UI assets, collaborate with engineering on implementation, making concessions where needed to achieve deadlines.
10. Conduct Field Observation/Research
Perform in-field observation, reviews, and interviews to evaluate performance of delivered solution.